This leading media group is headed by Yedioth Ahronoth, Israel's largest daily newspaper. Since being founded in 1936, Yedioth Ahronoth has established a strong reputation for its journalism. As a result, the newspaper enjoys more than 65% national readership. Yedioth Ahronoth also operates a local newspaper network, which makes a significant contribution to the media group. Its local titles enjoy an overall distribution of 550,000 copies that reach all major Israeli cities. Within the sectorial press, Vesty is Yedioth’s Russian language newspaper and the most popular. La’Isha dominates women’s weekly magazines and Pnai Plus is the most popular weekly TV Guide magazine.